I have to confess that I love sending cards, whether it is birthday cards, thank you cards, new home cards or Christmas cards. I like everything about the process, the occasion it is celebrating, picking a card that suits that person, and sending it off with good wishes.
But the advent of modern technology, has meant that more and more people rely on electronic communications to send their good tidings. There are some good reasons for this, environmentally there is paper and card, some of which can’t be recycled, postage costs, as well as the time and effort it takes, when we are ever increasingly feeling crunched for time.
But interestingly whilst many of us may now send e-cards, Royal Mail’s statistics suggest that over 80% of us would in fact prefer to receive a proper printed card. And there are sound reasons for this, many of us see them as part of Christmas tradition, often they will form part of the decorations in the home, and their arrival marks the beginning of the festive season of goodwill and cheer.
Surprisingly it is not actually young people that are turning their back on physical cards as you might imagine, giving they are the more likely category to embrace technology. Those in the 18-24 bracket really like receiving actual cards, and this age group are also quite likely to make their own cards to send to family and friends.
I know some people don’t like to receive the obligatory letter that goes along with some Christmas cards, but I think they are fun! If you can’t brag a little about your latest grand-child, or son/daughters’ achievements at Christmas, then, when can you? I think these letters should be embraced as a great way to stay in touch with what is going on in the lives of people you perhaps see infrequently.
If you still need convincing that it’s worth sending cards this year – then here are some interesting facts from The Greetings Card Association:
- Over 100,000 jobs are involved either directly or indirectly in the greeting card industry.
- Card publishers tend to be small business (over a 1000 in the UK), with less than 5 employees.
- Culturally we are unique in the sending and displaying of cards in the home.
- 85% of cards are bought by women!
- The sale of charity Christmas cards, is thought to raise in the region of £50m for charities each year.